Ifolor, a company known for their custom photo products, refreshes their brand and seeks international growth by targeting the Nordic market. Kati Sulin has been appointed the Managing Director of Ifolor Nordics. Sulin will also join the Ifolor group executive team.
Currently offering photo products and services in fifteen countries, Ifolor is set to expand internationally with a strong focus on increasing its market share in the Nordics. To reach the new objective, Ifolor has appointed Kati Sulin as a member of the group executive team and Managing Director of Ifolor Nordics as of November 2020. Leena Lamminen, the current managing director of Ifolor Nordics, will continue as the Chief Financial Officer and the deputy MD of the company.
The net sales of the Swiss family business reached more than CHF 100 million last year. Ifolor is currently one of the leading photo product and service provider in the Nordic countries, with the largest customer base in Finland.
“We see great growth potential particularly in Sweden, Norway and Denmark, due to the highly local Nordic market. We are pleased to welcome Kati Sulin’s in-depth experience in brand, data and digital business management onboard Ifolor Nordics to further accelerate our ambitious goals”, says Hannes Schwarz, the CEO and co-owner of Ifolor Group.
Kati Sulin joins Ifolor from her role as the Chief Digital Officer for DNA. Her previous positions include several leadership positions in media, FMCG and strategy consultancy, such as the Managing Director of content-marketing company Head Office Finland. Sulin has also vast experience in Board work from several companies.
“Ifolor products are meant for treasuring life stories and sharing memories with others. Today mobile devices enable photography for everybody – we are well positioned to build a meaningful consumer brand that supports healthy business growth,” Kati Sulin says.
Ifolor’s key products include highly popular photobooks and wall decorations for interiors. The photo product facility located in Finland makes in average one million deliveries to four different countries annually.
“Throughout its history, Ifolor has always focused on the uncompromised quality of its photographic and image products as well as superb customer service. It is an absolute privilege to be part of the new Nordic expansion phase with true professionals,” Kati Sulin says.
Further inquiries:
Kati Sulin, Managing Director, Ifolor Nordics (from the beginning of November), +358 40 5858 488
Leena Lamminen, CFO, Ifolor Nordics, +358 40 722 8106, leena.lamminen@ifolor.fi